Our Process
Zero to Minimum viable product

ZERO to MVP Process

Design based on strategy to exceed your goals.

Designers are closest to the customers, and best understand their pains. Having this empathy makes them extremely valuable to the process of deeply understanding and solving user concerns.  We need to be agile and resourceful when understanding a pain point or customer problem — and the feasibility of the solution — before we incur the cost of building something. By prototyping and testing an idea, we can validate it before actually building it. 

The Build – Measure – Learn Process

In practice, the Lean Process model involves a cycle of creating and testing hypotheses by building something for potential customers to try, measuring their reactions, and learning from the results.

Customer Discovery

Customer discovery harnesses the vision and creates a series of hypothetical business models. Then, it creates a strategy to test and validate those hypotheses with real/potential customers. 


Wireframes serve three key purposes: They keep the concept user-focused, they clarify and define product features, and they are quick and cheap to create.

Product Design

Product design is the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market. The key to successful product design is understanding the end-user, the person for whom the product is being created.

Product Develop

From design to product definition, we build a prototype, validate it and test it prior to releasing it to the market. 

Product Launch

The final step in the process is releasing the product to the market and continuing the Build – Measure – Learn Process.

Research Focused Product Development

BCI employs the lean methodology and makes both product design and build decisions based on evidence.  We use a variety of methods to actively collect both primary and secondary market research during the customer discovery process. 

Strategy First

At the heart of our approach is the recognition that a go-to-market strategy for any innovation involves making choices about which customers to target, the value proposition for that market segment, what technologies to apply, and how the product fits within the market, and how to best position it for maximum impact.